It was 29 December, 2010. It is just not theories for the entire module of that day. Professor Barjoyai brought a bag full of gadgets with him and shared them with us. Most of the stuff were new to us. Even some of the items were already in his possession for almost 15 years. A good invention, though, but not a good innovation. That was he said. If I were to compare with the next module later on, I would rather say the invention was "interesting" but not "important" enough to penetrate the market demand. And that would be a versus of opinions between Prof. Barjoyai and Dr. Roland Xavier for the latter module. (LOL) Both of them appeared to have a different point of view and they were both great with theirs. Prof Barjoyai encouraged us to think wrong ideas because in general, wrong ideas are great and good ideas. Handphone with batteries last forever. A mug which can change plain water into flavored soft drink. An invincible straw attached to your favorite drinks so you can enjoy your drink from far away.(like a bluetooth) Well, they do sound wrong to me but I had to admit that they were great ideas.
As for Dr. Roland, he is more towards a realistic person, quite different from prof. Barjoyai approaches. His module on Innovation was a day after the industrial trip to Inno Bio and StellaGen Sdn. Bhd. located in Nilai and Gombak respectively. He was a little bit harsh on the interesting idea because it was business after all. If you sell interesting idea rather than the important of it, in business, you'll die. You'll die for sure. When it comes to business, it is a cruel world. Interesting ideas do not get you far. He taught us to make a clear differentiation between an interesting idea and important idea. He gave a very good case study on pizzeria where a businessman named George tried to open the forth pizzeria targeting university's students as the target market. An idea which is not a very good one because in George case of study, his pizzeria does not have anything unique to offer. Thus, he can not compete with the other three pizzeria. Like Dr. Roland said, George had high determination and that would made him fail a lot faster. Poor George and poor us trying to help him scrutinized the case study and made a Value Proposition analysis using NABC (Need, Approach, Benefits per cost, and Competitors) analysis while what Dr. Roland really wants from us is to come with the best alternative for George..."quit and do something else".(Laugh)
The Best Module and yet at the same time..a scary one. It makes me scared in doing business even more. Oh, I'll look forward on learning business proposal preparation in the future. A part from that, each and every activities were great. We had fun cooking briani with Prof. Barjoyai even I can not really enjoy the taste due to fever I had that day. We also prepared bread using Special Gadget he brought. So it was more than what we could chew for one day.=)
No comments:
Post a Comment